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"Pira" is an old winemaking family, mentioned in parish registers since the 17th century. Gigi Pira, a legendary representative of the old school of production, created his wines by harvesting grapes from his plots in the Cannubi, San Lorenzo, and Via Nuova vineyards. However, Pira's attachment to tradition did not end there: he was indeed the last surviving winemaker of the old style. Since 1980, continuity has been ensured by Chiara Boschis and her parents Franco and Ida, who already share a deep friendship and mutual respect with Pira and represent the historic "Barolo" producer family. Chiara is one of the first female winemakers in Barolo. Her style differs from the traditional one. The wines are bright, fruity, rich in aromas, and have friendlier tannins. The grapes are grown according to an ecological philosophy, and all processes are carried out by hand.
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Wine Style
"Pira" wines are characterized by a distinctive character, blending tradition and modernity. They are elegant, harmonious wines that reflect the uniqueness of the "Barolo" terroir.
Red wine: aromatic, with smooth tannins, rich in red fruit notes, elegant, and long-lasting.
White wine: clean, fresh, mineral, with subtle floral and fruit aromas.
Prestigious Vineyards
"Pira" owns prestigious vineyards located in the most famous areas of the "Barolo" region:
Cannubi: one of the most famous and prestigious "Barolo" vineyards, renowned for its elegant and complex wines.
San Lorenzo: a vineyard where powerful and structured "Barolo" wines are born.
Via Nuova: a vineyard where grapes are grown to produce aromatic and fruity wines.
These famous vineyards are complemented by other, lesser-known but equally valuable plots where 'Nebbiolo' grapes are grown.
Aging and Drinking Period
"Pira" wines have an excellent balance between youthfulness and aging potential. Thanks to the soft tannins and bright acidity, these wines can be enjoyed in their youth, but they also age and develop beautifully over time. "Barolo" wines are particularly famous for their longevity.
