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Red dry
Franz Haas Soffi Rosso Vigneti delle Dolomiti 2024 is one of the most easily recognizable Franz Haas red wines – a refreshing, fruity and highly gastronomic Alpine blend that combines local South Tyrolean traditions with a more modern, elegant red wine style. The wine is made mainly from ‘Lagrein’ and a smaller part of ‘Merlot’, in order to maintain both the regional character and the softer texture and wider gastronomic applicability.
The aroma is dominated by notes of ripe cherries, blueberries, blackberries and wild berries, complemented by violet flowers, light nuances of spices, tobacco and dried herbs. The wine is characterized by a clean and very expressive fruitiness, typical of grapes grown in high-altitude vineyards.
The wine is medium-bodied, juicy and lively. ‘Lagrein’ provides the character of darker fruits and a soft tannin structure, while ‘Merlot’ adds roundness and a softer texture. The aftertaste is refreshing, with subtle mountain minerality, light spice and well-integrated acidity.
The grapes are grown at an altitude of 230-350 meters above sea level, in southern and southwestern exposures. The soils are dominated by a combination of sand and porphyry rocks, which helps maintain good drainage and gives the wine additional energy and minerality. ‘Lagrein’ is grown in the traditional pergola system, and ‘Merlot’ in the Guyot method.
It is recommended to serve at a temperature of 16–18 °C with cured meats, pasta with ragù, grilled dishes, roasted poultry, veal or Mediterranean cuisine. Due to its freshness and soft tannins, this wine is perfect and slightly easier to cool in the summer.
Franz Haas Winery – a synonym for elegance and heights since 1880.
Franz Haas is a historic Italian winery from the Alto Adige region, founded in 1880. Today, the winery is run by the seventh generation of the family, continuing long-standing traditions and creating wines that are famous not only for their quality but also for their unique style.
The family philosophy is to combine terroir authenticity, innovation and art in order to create wines that reflect the character of the mountains and the uniqueness of Alto Adige.
One of the main distinctive features of the Franz Haas winery is the vineyards planted from 240 to even 1,150 meters above sea level. Such altitudes are rare in Italy, but they allow the cultivation of grapes that produce:
Long-lasting wines with firm acidity
Wines with bright aromatic profiles
Mineral, elegant red and white wines
These conditions allow the creation of wines that retain their freshness even after many years of aging.
Soil diversity – a natural guarantee of complexity
Franz Haas vineyards stretch across different soils: from sand and gravel to fine clay and calcium-rich soil. This diversity allows winemakers to play with texture, structure and aromas, obtaining a subtle character of wines that reflect the microclimate of each area.
Artistic identity – Riccardo Schweizer labels
Each Franz Haas wine has a unique label, created by the famous Italian artist Riccardo Schweizer, who has interacted and worked with legends such as Picasso, Chagall, Le Corbusier and others. It is not just a wine label, but a work of art that stands out on the shelf and conveys the spirit of the wine.
