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Red dry
A fresh, fruity Alpine region blend that reflects the winemaking traditions of South Tyrol and a modern, elegant red wine style.
The aroma is dominated by ripe cherries, blueberries, blackberries, and wild berries, complemented by nuances of violets, light spices, tobacco, and dried herbs. On the palate, the wine is medium-bodied, juicy, and expressive. The 'Lagrein' variety, grown using the traditional pergola system, forms a darker fruit character and a soft tannin structure, while 'Merlot' adds roundness and a softer texture. The finish is long, accompanied by well-integrated acidity and subtle mineral notes.
The wine is made from 'Lagrein' and 'Merlot' grapes grown at an altitude of 230–350 meters above sea level. The sand and porphyry rock soil ensures good drainage and provides the wine with mountain minerality. The berries are fermented separately in stainless steel tanks at a controlled temperature, and the wines are later blended and aged in steel for several months.
Serve at a temperature of 14–16 °C. It pairs perfectly with poultry, light meat appetizers, pasta dishes (especially those with meat or tomato sauces), and medium-hard cheeses.
Franz Haas Winery – a synonym for elegance and heights since 1880.
Franz Haas is a historic Italian winery from the Alto Adige region, founded in 1880. Today, the winery is run by the seventh generation of the family, continuing long-standing traditions and creating wines that are famous not only for their quality but also for their unique style.
The family philosophy is to combine terroir authenticity, innovation and art in order to create wines that reflect the character of the mountains and the uniqueness of Alto Adige.
One of the main distinctive features of the Franz Haas winery is the vineyards planted from 240 to even 1,150 meters above sea level. Such altitudes are rare in Italy, but they allow the cultivation of grapes that produce:
Long-lasting wines with firm acidity
Wines with bright aromatic profiles
Mineral, elegant red and white wines
These conditions allow the creation of wines that retain their freshness even after many years of aging.
Soil diversity – a natural guarantee of complexity
Franz Haas vineyards stretch across different soils: from sand and gravel to fine clay and calcium-rich soil. This diversity allows winemakers to play with texture, structure and aromas, obtaining a subtle character of wines that reflect the microclimate of each area.
Artistic identity – Riccardo Schweizer labels
Each Franz Haas wine has a unique label, created by the famous Italian artist Riccardo Schweizer, who has interacted and worked with legends such as Picasso, Chagall, Le Corbusier and others. It is not just a wine label, but a work of art that stands out on the shelf and conveys the spirit of the wine.
