Mascaró

Bodega Mascaró – Third-Generation Family Craftsmanship and the Prestige of Cava in Spain

Family roots and history

• Early 20th century: The Mascaró family was already active in the wine trade; the first recorded reference dates back to 1894, when Narcís Mascaró was born into a family of wine merchants in Vilafranca del Penedès.
• 1920: Narcís began producing wines and spirits independently, separating from the family business known as “Vda. i fills de A. MASCARÓ”.

Prime location and the pursuit of authenticity

• 1932: The family acquired a modern house on Casal Street in Vilafranca del Penedès (designed in 1912 by Santiago Güell i Grau), establishing a distillery and cellars there. At the same time, they purchased the Mas Miquel estate—an exceptional terroir that would come to define the character of their products.

The beginning of prestige spirits

• 1946: Under the Mascaró brand, the family launched V.O. brandy, Brut Cava, and orange liqueurs, marking the start of their reputation for high-quality, traditionally crafted beverages.
  Technical expertise and expansion
• 1952: Antonio Mascaró, Narcís’ son, completed studies in chemistry and joined the family business.
• 1960: A new winery (bodega) and distillery were built outside the town, improving grape handling and enabling greater production capacity.
• 1966: Antonio took over leadership of the business and initiated export activities. His Cuvée Antonio Mascaró Gran Reserva became a symbol of the house’s craftsmanship.