Advertising Opportunities and Challenges in Lithuania

Agne Dovydaityte – Marketing and Communications Manager, Vyno klubas

Every winemaker dreams of having their products celebrated, adored and discussed on a global scale. However, achieving this in Lithuania presents unique challenges. Drawing on my daily experiences, allow me to provide a concise overview of marketing opportunities and challenges in the Lithuanian market.

Challenge: Alcohol Advertisement Ban

One major hurdle is the strict ban on all alcohol advertising in Lithuania since 2018. This encompasses a wide range of restrictions, such as the inability to offer discounts in retail stores or online shops, share images of wine bottle labels on social media, place advertisements in public spaces, magazines, or collaborate with influencers. Unfortunately, this leaves us unable to publicly extol your products as much as we would like, and we deeply regret this limitation.

Hopeful Strategies: Creative Approaches to Connect with Lithuanian Audiences

Despite the advertising restrictions, we strive to find creative ways to promote the wines of our partners:

- We curate a well-received monthly newsletter for our clients.

- Utilizing social media, we share stories about winemakers, vineyards, grape varieties, and regions, avoiding the display of labels.

- As operators of the Lithuanian sommelier school, we introduce your products to students.

- We showcase your products and logos at Vyno dienos, the largest wine exhibition in the Baltics.

- Coverage in the only Lithuanian wine magazine, Vyno Žurnalas, offers another avenue for showcasing your regions.

- Non-alcoholic products, such as olive oils, champagne stoppers, wine bags, and posters, are featured in our communications.

- We organize wine pairing dinners and tastings that may include your wines.

Enhancing Your Presence in Lithuania

To enhance your presence in Lithuania, consider the following:

- If you have a marketing budget, reach out to [email protected]. Our Marketing and Communications Manager, Agne Dovydaityte, will collaborate with you to explore the best ways to utilize it in the Lithuanian market.

- Send your media kit, including images from the vineyard, of your team, and logos, to [email protected]. We will make every effort to incorporate it into our tastings, lectures, and social media communications.

- Follow us on Instagram and Facebook to stay updated on our activities and share what you're up to.

- If you plan to visit Lithuania, contact our events team. We will endeavor to organize tastings, training sessions, or dinners featuring your wines.

Navigating the challenges of advertising in Lithuania requires innovative approaches, and we are committed to finding effective solutions to showcase your exceptional products to our audience.